Yesterday we relayed the news that Sony’s Playstation 3 sales for the holiday period were lower than expected, yet Sony was remaining optimistic. Apparently, some good news on the production front sheds some light on how the company can manage to keep its chin up amidst some pretty terrible sales performance. iSuppli has broken down the production cost of Sony’s latest PlayStation 3 and Sony has reportedly shaved 35% off the cost of the original PS3 unit. Through changes to various components and integration, Sony has cut the price of manufacturing the PS3 console from $690.23 to $448.73. By integrating components into the core silicon of the PS3, Sony has also reduced the number of parts used from 4,048 in the previous-generation 60GB model to a modest 2,820 in the current model. With further changes and improvements, iSuppli estimates that Sony could soon be breaking even – perhaps just in time for that much anticipated price cut we’ve all been waiting for.
via Boy Genius Report by Kelly Hodgkins on 12/30/08