Only 40 percent of Americans polled called downloading copyright protected movies without paying for them a “very serious offense,” a condition which Kaan Yigit of Solutions Research Group attributes to the Robin Hood effect. Simply put, most people see Hollywood and its stars as being too wealthy already, thus viewing a little personal piracy as an easy way to take from the rich and give to the poor, a pseudo-altruistic view that tends to break down when exposed to the light of day.
It’s obvious that a sue ’em all and let god sort ’em out approach like that employed by the RIAA only further solidifies internet users in their Robin Hood philosophy but, what’s the answer? Cheaper DVDs? Inexpensive DRM-laden downloads? How would Download Squad’s readership stop the bleeding and start the healing?