It would appear that Facebook Home has just surpassed 500k downloads on Google Play since launching on the platform five days ago on April 16. The app’s Google Play listing notes the milestone, and Ben Evans confirmed on Twitter.
Facebook Home isn’t so much of an app as a user interface for the phone, putting Facebook smack dab in the center of Android users’ smartphone experience. Users with Facebook Home can post status updates and view the newsfeed straight from the lock screen, and conduct messaging without ever being interrupted, thanks to Chat Heads.
In essence, it’s Facebook’s push past being an app like every other app and being a central force of the smartphone, a launch pad. Hopes are seriously high, as foreshadowed by Zuckerberg’s sweaty brow at the announcement, but word had originally circulated that users weren’t all that into Facebook Home around launch day.
Clearly, that’s not true as the app has garnered over 100,000 downloads a day since launch. Still, these aren’t blow-out numbers. Remember when Instagram launched on Android and hit over 1 million downloads in a day? And then hit over 5 million downloads in six days? Yeah. Those were blow-out numbers.
You also have to consider that Facebook has over a billion users, so 500K doesn’t really move the needle.
But in Facebook’s defense, the Home application is only available on select devices, including the Samsung Galaxy S III, Galaxy Note II, HTC One X, and the HTC One X+, along with the Facebook Phone, the HTC First.
Oh, and Facebook is now quite happy for Instagram’s success on Android after that slight $1 billion acquisition.